One thousand four hundred fifty people have joined the Tnuva Food Industries Ltd. boycott page on Facebook since it was set up Tuesday night by the Tel Aviv University Student Union. The boycott follows an earlier Facebook boycott page, entitled "Don’t buy from Tnuva", which 5,300 people joined.
Tel Aviv University Student Union's boycott of Tnuva follows its boycott against Shufersal Ltd., which was called off after the supermarket chain - Israel's largest - lowered prices on 30 basic goods. However, Globes found that prices for some of these products were previously sold at lower prices at Shufersal and its competitors, and that Shufersal did not really lower prices at all.
On the Tnuva boycott page, the student leaders wrote, "We call on you to boycott Tnuva dairy products until the holidays." Rosh Hashana (Jewish New Year) begins on September 28. The students add, "Tnuva controls 52% of the dairy market. Since Apax Partners took over Tnuva, the company has raised prices just because it could, and the time has come for consumers to raise their voices."
The students call on consumers to "opt for dairy products by Strauss Group Ltd., Tara Dairy, and other companies, instead of Tnuva, which forces retailers and suppliers to raise prices."