Israel unleashes new hasbara offensive: Interpretive dance
Israel has unveiled the latest weapon with which it hopes to win over the hearts and minds of people in the former Soviet Union: Interpretive dance.
The Public Diplomacy Ministry is sending a group of Israeli artists, including dance troupe Vizavi, on a tour of Baltic countries aimed at improving the country's image in the region. "This way we can strengthen ties and familiarity with the Jewish diaspora, fight ignorance and bigotry that is deeply rooted in society in such countries and contribute to Israel's positive image," said Public Diplomacy Minister Yuli Edelstein.
The group will perform this Friday in Tallinn, the capital of Estonia, and on Sunday in Riga, the capital of Latvia. Other artists participating in the concerts include Yiddish singer Michael Brickman, Klezmer band Bessarabia and singer Vladi Bleiberg, a finalist on the popular Israeli TV show A Star is Born.