Environmental Protection Ministry will launch a campaign to raise the public's
awareness to the connection between sustainable living and the consumer choices
it makes every day. The ministry announced Wednesday that Dan-Oren Communications
Consulting and Strategy had won the tender to run the campaign. Beginning in
December, the campaign will appear on TV, in print and on the Internet.
consumption patterns have a large impact on the environment,"
Environmental Protection Minister Gilad Erdan (Likud) said in a statement,
"starting from correct use of transportation, electricity, enlightened
consumption, recycling and more. The public expects to receive information that
will help live an environmental friendly and conservationist lifestyle. This
campaign is an important tool of the ministry to bring the public into the
discourse about environmental issues."