Obama plans media blitz for US financial watchdog

December 5, 2011 04:08

WASHINGTON - US President Barack Obama will begin a media campaign this week to seek support for his nomination of banking industry critic Richard Cordray to head a new US financial watchdog agency.

The White House strategy will be to try to pressure Senate Republicans to confirm Cordray by making an appeal directly to voters in the home states of those politicians.

"We intend to aggressively take the case for Mr. Cordray's confirmation directly to the American people," White House deputy press secretary Josh Earnest told reporters.

With a Senate vote on Cordray tentatively scheduled for Thursday, Obama and his aides will give a series of media interviews on the nomination of the former Ohio attorney general to head the US Consumer Financial Protection Bureau.

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