Samsung Galaxy S4 debuts on Apple's home turf

March 15, 2013 03:15

Samsung Electronics Co. on Thursday premiered its latest flagship phone, the Galaxy S4, which sports a bigger display and unconventional features such as gesture controls and will spearhead its effort to challenge Apple Inc. on its home turf.

The phone is the first in Samsung's highly successful Galaxy S-series to make its global debut on US soil, and represents another bet that consumers prefer larger screens.

The S4 - which Samsung preceded with a marketing blitz that drummed up industry speculation reminiscent of some of Apple's past launches - will be available globally in the second quarter. Samsung said all major US service providers will sell the phone but it kept mum on exact dates and prices.

The company was more than willing to share some of the latest Galaxy phone's capabilities: it can stop and start videos depending on whether someone is looking at the screen, flip between songs and photos at the wave of a hand, and other features not typically found on rivals' screens.

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