Tamir recycling corp launches superhero campaign

August 13, 2013 18:58

The Tamir recycling corporation, which is responsible for collecting the country's packaging waste, launched a "superhero" television campaign on Tuesday to increase public awareness about recycling packaging waste. Approved in January 2011, the Packaging Law requires manufacturers and importers to take fiscal responsibility for all of the packaging materials they bring into the market. Orange bins are now on streets in 80 local authorities around the country, in order for private citizens to dump various types of packaging waste.

Tamir's superhero campaign, which features three children in brightly colored Power Ranger-like suits, encourages people to deposit their waste and thereby "save the world."

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