The Tourism Ministry will invest an additional NIS 15 million in developing Jerusalem tourism infrastructure in 2010 and promoting tourism events.
"This is in line with the new work plan presented by the tourism minister which positions Israel as the Holy Land with Jerusalem at its center," the ministry said in an announcement on Wednesday.
In addition, the ministry will encourage tourism by raising awareness of various tourist events and festivals taking place in Jerusalem.
"Jerusalem is Israel's central tourism brand, representing the main attraction and focus for most incoming tourists," Tourism Minister Stas Misezhnikov said in the announcement. "In order to meet our goal of an additional million tourists within three years, we will invest in this important brand over the next few years in order to make it attractive for new markets internationally and for the Israeli visitor."