Advertising bill to get first reading

By MATTHEW KRIEGER
October 16, 2007 08:29

The bill will be presented to the Knesset plenum for a first reading within the next few weeks.




The Knesset Economics Committee said on Monday it has approved for a first reading a proposed bill submitted by MK Shmuel Halpert (UTJ) that will make it mandatory for store-owners who have reduced prices on certain products to accurately advertise only those products on sale and not attract customers by promoting a "store-wide" sale. The committee also voted to imposed a minimum fine of NIS 26,000 on any store-owner who violates the law. The bill will be presented to the Knesset plenum for a first reading within the next few weeks.


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