In the early days of trading over the Internet there may have been significant client resistance and limitations for small market players, but the emergence of cross-product financial on-line platforms has pushed the trend for private investors, whether with small or big capital, to become their own players in the market.
"The e-trading boom of recent years has changed the market place by turning down the financial barriers of entry, allowing a free flow of information and minimizing time and cost efforts," said Tomer Tzuman, CEO of Tel Aviv-based Finexo Investment House, which provides cross-product e- trading platforms through cooperation with Saxo on-line retail bank. "If, before, the banks dealt will 99 percent of trading, today at least 30% to 40% of the market uses e-trading. This development is weighing on the banks' customer base and they are increasingly looking into providing on-line foreign exchange services."
Elon Bezalely, COO at Finexo, remarked that the emergence of e-trading opened the door for the broader public to trade on the market as financial entry requirements and rates come down. "Previously, the small customer had no access to dealing rooms at the banks, which require a minimum of capital of $25,000," said Bezalely. "The e-trading market is a completely unregulated market offering full transparency, no insider trading and more liquidity as more players enter the market. As a result of the Internet and the growing availability of finance courses, in particular, the small investor has become more sophisticated about the markets and understands that he might not need a costly broker to play in the market."