Israelis loyal to food brands

More Israelis are displaying brand loyalty when it comes to buying food, according to a study by the food department of the Manufacturers Association of Israel.

By SETH FREEDMAN
July 18, 2006 07:22

More Israelis are displaying brand loyalty when it comes to buying food, according to a study by the food department of the Manufacturers Association of Israel. A poll of 600 people indicated that 36 percent purchased food products based on the brand of the items, an increase of 5% from the last survey, taken three years ago. Meanwhile, 51% of respondents said that if they were trying a new type of food it was important to them that the company was one with which they were familiar. Broken down into different types of food, the most loyalty was shown when purchasing coffee and tea - with 78% of households always opting for the same brands, down from 87% during the last survey. At the other end of the scale, when it comes to buying sweets, only 40% of households regularly buy from the same company, down from 62% three years ago.


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