Israelis make impression at Spain mobile conference
Deputy director of the Foreign Trade Administration, says the delegation’s 2,000 expected meetings at the event are aimed at linking Israeli technology to foreign companies in the mobile market.
Simhon flanked by Mittal Gabai at World Mobile Congress Photo: Courtesy Industry, Trade and Labor Ministry
Israel made its mark at the Mobile World Congress in Barcelona on Monday, with
67 companies showing their wares.
The conference is the largest one of
its kind for developers of mobile devices. It began Monday and runs through
“Israel’s media industry is on the cut- ting edge of
technological advancements and provides unique solutions, creating interest
and demand in the growing world market,” Industry, Trade and Labor Minister
Shalom Simhon, who led the Israeli delegation, said Monday.
the deputy director of the Foreign Trade Administration, said the delegation’s
2,000 expected meetings at the event are aimed at linking Israeli technology
to foreign companies in the mobile market.
“During the exhibition, the
Investment Promotion Center at the ministry will coordinate efforts to take
advantage of the leading players in the cellular field, with the aim of
attracting potential foreign investors to invest in Israeli companies,” he
The effort reflects the growing importance of the mobile market.
According to GSMA, the international group that represents global mobile
business interests and sponsors the conference, mobile data volume is expected
to rise 66 percent from 2012 to 2017. By that point, a fifth of mobile
connections will be broadband (LTE or 4G speed), there will be 3.9 billion
mobile subscribers worldwide and the market ecosystem will create 1.3 million
The Israeli companies at the event rep- resent a wide range of
mobile functions, ranging from full-on applications to behind-the-scenes
technology users will never have to understand (a good thing in the case of
CellGuide, which describes itself as “a fabless semi-conductor, GPS IP
licensing and design services company” marketing “GNSS e.g. GPS, GLONASS
cost-effective ultra-low power embedded solutions”).
One company, called
eyesight, utilizes the phone’s camera to recognize hand gestures, a technology
that could expand the user interface right off the screen.
company, Cellrox, develops technology that lets people create two completely
independent interfaces on one device – a dream come true for those of us who are
forced to carry around both a personal and work cell- phone all
Looking to the business communica- tions side of things, a company
called Idomoo, already a client of Fortune 500 companies, creates high-quality
person- alized videos to convey information about things like phone bills or
other specialized information.
Breaking down the traffic crowd- sourcing
popularized by the Waze mobile app, a company called Cellint is looking to use
crowd-source data from all cellular phones – not just smart- phones that are
plugged into the app, like Waze – to measure precise traffic patterns for use by
loyal municipal authorities, car manufacturers and mobile subscribers.
a cuter note, an app called Motekon is at the event, helping users turn drawings
and photos into little personalized emoticons.
Israeli market had little showing in Near Field Communications, or NFC,
which is billed as one of the biggest growth markets for mobile.
allowing data in the phone’s chip or SIM to be read by payment devices at close
range, the technology offers ways to replace tickets, vouchers and coupons, keys
for hotel rooms and offices, and even cash and credit cards.
predicts that half of all smart- phones will be NFC-enabled by 2015 and will be
used for more than half of all Visa transactions in Europe by 2020.
300 million NFC-enabled devices are expected to be sold this year.
Monday, Visa announced a part- nership with Samsung, which will carry the
company’s payment software on its Galaxy S IV phones.