Israeli flags 311.
(photo credit: Marc Israel Sellem)
Eighty-three percent of Israelis prefer buying locally produced goods over
foreign-made goods, according to the results of a poll released by the Industry,
Trade and Labor Ministry on Tuesday.
Some 1,200 respondents were asked
what they preferred to choose between Israeli- and foreign-made products of the
same quality and price. Only 6% of respondents said they would rather purchase
foreign-made products, while 11% were noncommittal.
The release of the
results coincided with World Consumer Rights Day, which took place on Tuesday.
First held in 1983, the day was established by Consumers International to
promote the basic rights of all consumers and to protest market abuses and
social injustices that undermine those rights.
Some 72% of respondents to
the poll said they consider Israeli products to be of a higher or at least an
equivalent quality to those imported from overseas, while 53% said they would
still buy Israeli products over similar foreign-made products, even if doing so
would cost them 5% more. Sixty-five percent said they agreed strongly with the
statement that Israeli-made purchases would help improve the
Benny Pfefferman, head of the Industry, Trade and Labor
Ministry’s research and economics division, which conducted the poll, said it
was the second consecutive survey to show an increasing tendency among Israelis
to choose locally made goods.
The preference for Israeli – or “blue and
white” – products was found to be prevalent across all ages, ethnic backgrounds
and levels of education.
However, in regard to the statement that buying
locally made products would expand employment options in the labor force,
native-born Jews were found to be far more supportive than non-Jewish
respondents or immigrants from the former Soviet Union.
president of the Israeli Federation of Chambers of Commerce, said the results
reflected a growing appreciation of Israeli consumers for the quality of their
own products, which they believe are just as good as those coming from
However, he said, Israelis still purchase a large amount of
foreign-made goods because a lot of products such as “televisions, electric
goods, telecommunications [products] and mobiles are not produced in Israel, and
suppliers abroad are competing in the Israeli market, which is very good and
“There are a lot of products that people buy from imports,
despite the fact that they are [also] produced in Israel; for example,
foodstuffs,” Lynn said. “The Israeli consumer today likes variety very much, and
every foodstuff possible in the world is being imported into Israel today. We
have close to 2,000 importers who deal only with the importation of food.”