One day after rival
Strauss announced a price hike, Tnuva said Thursday it, too,
will increase the price of a number of its dairy products.
Starting next
week, yogurts, milk beverages and yellow and salty cheeses will cost 4.8 percent
more for consumers, desserts will rise by 3.5%, vitamin-enriched milk will rise
by 3% and soft cheeses and sweet cream will rise by 2.5%. Goods produced by
Tnuva brands Sunfrost, Maadanot, Chicken Mama, Olivia and Adom Adom will rise by
4%-5%.
Cottage cheese, the symbol of last summer’s consumer boycott of
Tnuva, Strauss and fellow dairy manufacturer Tara, will remain unchanged. Tnuva
said it would not make a decision on cottage-cheese prices before a government
announcement on goods under price supervision, “due to public
sensitivity.”
Like Strauss, Tnuva said the price hike was caused by the
rise in costs of raw materials, as well as high production costs associated with
electricity, water, fuel and municipal taxes.