(photo credit: )
Group-purchases website Groupon Inc., which recently entered the Israeli market
through the acquisition of Grouper Ltd. for $10 million, is going to war.
Several Israeli group-purchases sites, which aggregate online deals, have
received an official letter from Groupon demanding that they remove the deals
from the general-list site, people familiar with the matter told
Groupon believes this aggregation hurts the company’s brand and
the deals’ visibility, saying it was carried out without the approval or
cooperation among the parties.
Groupon is threatening to sue websites
that continue to publish Groupon’s daily offers, the sources said.
various aggregation sites, Tavo, Cliqa, Daydeals and Zap, which also recently
began to offer collated information about online deals, scour the Internet and
collate all deals offered that day in a single email to users. In this way,
Israeli users do not have to visit each site to find the best deal, and they are
simultaneously exposed to the best discounts.
“Groupon’s concern about
being presented on Zap solely harms the consumer who wants to compare scores of
deals offered daily,” Zap CEO Eitan Zinger told Globes. Zap does not sell the
daily transactions, but only mediates between the consumer and various sites
without making a profit, as the service is gratis to both sides, he said.