Partner to fire 1,000 workers

By GAD PERES/ GLOBES
November 10, 2011 23:28

The Orange franchisee, which is controlled by Ilan Ben- Dov, will fire about 1,000 of its 8,000 employees as part of streamlining measures.




Haim Romano

Haim Romano 311. (photo credit: Courtesy)

Haim Romano, the new CEO of Partner Communications Ltd., is slashing the company’s workforce, people familiar with the matter told Globes Thursday.

The Orange franchisee, which is controlled by Ilan Ben- Dov, will fire about 1,000 of its 8,000 employees starting next week as part of streamlining measures it is taking to deal with worsening financial results, the sources said.

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Most of the employees who will be laid off are from customer- service centers. The company will also close two service centers, and others will be consolidated to create one-stop shop centers.

The firings are part of Romano’s new strategy to focus on fostering customer relations rather than building market share. The company’s workforce greatly expanded in recent years, but there has been no direct correlation with its profitability.

Partner’s share price fell 3.8 percent on the Nasdaq on Wednesday to $10.77, giving a market cap of $1.68 billion.


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