Supermarket chains would be required to charge the same price for products in
all of their branches, according to a bill by MK Amir Peretz
Though Peretz is an opposition MK, the Ministerial Committee for
Legislation approved government backing for his bill. It will be brought for a
preliminary plenum reading on Wednesday, which it is expected to
The Labor MK explained that he introduced the legislation to end
the practice whereby people in different parts of the country have to pay widely
different prices for the same product at different branches of the same
“Unfortunately, the people who pay the high cost of living is the
general public, especially those in the periphery, where prices are higher and
the population is mostly weaker,” Peretz said. He cited a study showing that
food prices are lower in the center of the country.
According to Peretz,
the current pricing situation is “intolerable; the weaker you are and the lower
your average income is, the higher the cost of living becomes.”
would apply to chains with a number of stores that the Industry, Trade and Labor
Minister determines, and would allow exceptions for short-term sale
Ran Melamed, CEO of YEDID – The Association for Community
Empowerment, said the bill was very important, and would put an end to a major
form of discrimination.
“Supermarket chains in the periphery must make
sure that they have competitive prices,” he said. “If a chain is expensive, the
public should be smart enough not to buy from it.”
Melamed spoke to The
en route to Kiryat Gat, where Yedid led a project of comparing
prices of 100 products in all the supermarkets in the southern town.
Yedid CEO said he hoped the project would educate consumers and lead shop owners
to lower their prices.