“Gangnam Style,” a song by Korean singer and rapper Psy mocking a nouveau riche
Seoul neighborhood, took the Internet by storm this summer, becoming the second
most-watched video on YouTube with more than 780 million hits, and a dance
sensation with people all over the world galloping and lassoing imaginary
On Wednesday night, coalition chairman Ze’ev Elkin (Likud)
started banking on that popularity, releasing “Elkin Style,” a campaign video
ahead of Sunday’s Likud primary.
“Elkin Style” depicts animated versions
of former prime minister Ehud Olmert, former Kadima leader Tzipi Livni, former
Supreme Court president Dorit Beinisch, Labor leader Shelly Yacimovich, Peace
Now secretary-general and Labor primary candidate Yariv Oppenheimer, MK Ahmed
Tibi (United Arab List-Ta’al) and MK Haneen Zoabi (Balad) complaining about
Elkin foiling their plans, all to the tune of “Gangnam Style.”
but Elkin, who causes us problems,” they sang. “Not only did the Likud win [the
last] election, but it took over.”
The clip lists different bills Elkin
helped pass, as well as his unprecedented success as coalition leader, foiling
all of the opposition’s bills that were not adopted by the
The video has the makings of a viral hit, with over 14,000
views by press time, less than 24 hours after its release.
manager of Rogatka, a production company known for creating clips for Jerusalem
columnist Caroline Glick’s Latma media criticism site and animated
explanatory videos featuring Deputy Foreign Minister Danny Ayalon, produced
Elkin’s video, which was released just as Operation Pillar of Defense
“It was part of the cease-fire; [US Secretary of State] Hillary
Clinton approved it,” Blass joked.
“We prepared it a few days in advance,
and waited for the right timing. We didn’t want to release it while soldiers
were waiting to enter Gaza.”
Blass explained that the philosophy behind
“Elkin Style” is to grab the viewers’ attention by giving a message in a fun,
enjoyable way. He pointed to the humor of Elkin promoting himself via the people
who oppose him.
While Blass said he did not hesitate to mock Olmert,
Tibi, Yacimovich and the others, “we were careful to keep it in good taste.
Politicians are used to being made fun of. They probably enjoy it, as long as
their names are spelled right,” he quipped.
One cameo appearance in
“Elkin Style” featured Matan Tzur as a flustered voter. Tzur is the writer,
producer and star of “Underdos” a popular, humorous YouTube channel targeting
the religious- Zionist community, whose name is a play on “dos,” a term for a
religious person, and “underdog.” Tzur co-wrote the Likud primary clip and
served as assistant director.