Democratic pollster and strategist Stanley Greenberg is coming to Israel this
week to advise Labor on their election campaign, party leader Shelly Yacimovich
announced on Tuesday.
Greenberg worked on Defense Minister Ehud Barak’s
campaign in 1999, in which he was elected prime minister.
also worked on campaigns for former US president Bill Clinton, former British
prime minister Tony Blair and former South African president Nelson
He currently advises the British Labor party and SPD, the German
social-democratic party – and was rumored to be connected to the 2011 social
“It is an honor for me to work with Shelly Yacimovich and the
Labor Party in the upcoming election,” Greenberg said. “Yacimovich has the
ideology and the strengths needed to bring change and make sure Israel will move
in the right direction for its citizens.”
He added that, in the past, he
has worked with prominent politicians around the world, and expressed confidence
that Yacimovich “has what it takes to lead her country.”
Greenberg met six months ago and agreed to work together. The deal was closed by
Labor faction chairman Isaac Herzog in New York last week.
strategist will be working with Labor’s strategy and media teams, including
former Channel 2 News director-general Shalom Kittel, who worked on Barak’s 2008
campaign, and PR advisers Tal Alexandrovich and Itai Ben-Horin. On Thursday,
Greenberg will meet with Labor’s economic staff.
Yacimovich said she
wanted to work with Greenberg because he is both an internationally respected
professional and someone who shares an ideology similar to her own as he works
only with social-democratic parties.
“Greenberg will help us put together
a campaign based on our clear ideology, which will serve as a sharp alternative
to Netanyahu’s bad government,” she said.
In November 2011, Greenberg
denied reports that he advised Eldad Yaniv, Barak’s former bureau chief, and
other left-wing activists that the only way to bring votes from the Right to the
Left is to highlight a socioeconomic agenda via grassroots protests.
asked by The Jerusalem Post
in Washington if he helped initiate the protests,
Greenberg replied via e-mail: “No. Not true.”