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Obama trip to get logo (but no corporate sponsor)

February 18, 2013 01:22

Prime Minister’s Office is asking the public to choose the design of Obama's visit to Israel.

US President Obama with Prime Minister Netanyahu and PA President Abbas, September 1, 2010.

Netanyahu, Obama, Abbas. (photo credit:REUTERS/Jason Reed )

Just like the Olympics or any other major sporting event, US President Barack Obama’s visit to Israel next month will have an official logo, and the Prime Minister’s Office is asking the public to choose the design.

The PMO on Sunday uploaded on its Facebook page three different logos for the visit, with the public asked to “like” its favorite, with the logo garnering the most positive votes by Tuesday afternoon being the one that will be adapted as the official logo.

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The code name for the visit is Unshakeable Alliance (brit amim). Last week officials involved in organizing the visit translated this as Nations United.

National Security Council head Yaa'cov Amidror, who is coordinating Obama’s visit, told the cabinet Sunday that there will be an emphasis during this visit on utilizing social media to get the public involved, as is being done in choosing the logo.

He said a media center will be set up to accommodate the hundreds of journalists expected to cover the visit, and that Israel will try to take advantage of the interest to showcase its high-tech industry.

One government official deflected criticism that the logo idea was kitschy, saying there was a great deal of public enthusiasm in the visit, and this was one way of tapping into it. He chuckled dismissively when asked if there would also be a soft drink sponsor.

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