The fourth day of the KKL JNF World Marketing Conference began with a session presenting advanced marketing tools developed by KKL JNF Israel to serve marketing personnel in KKL JNF offices throughout the world. The session was organized in conjunction with Ms. Adi Tene Natan, KKL JNF Marketing Coordinator, Ms. Ahuva Bar Lev, Liaison, Information and Publications Director, and Ms. Esther Weinstein, Tourism Director.
The session was chaired by Mr. Daniel Schor, President of KKL JNF Mexico, who opened the session and said that there are only about 40,000 Jews in Mexico, “but we make noise like millions.” Most of the Jewish children there attend Jewish schools and have visited Israel by the time they are eighteen years old. “For us, KKL JNF is one of the definitions of Zionism,” he said.
The second session addressed the question about whether KKL JNF should and could be involved in international projects, even if they are not connected to Israel or to Jewish communities. The session was organized by Dr. Orr Karassin, a member of the KKL JNF Board of Directors, and Ms. Karine Bolton Laor, International Projects, Conference and Events Coordinator. The session was chaired by Ms. Ethel Salutskij, President of KKL JNF Finland, who presented the topic and noted that although there is no anti-Semitism in her country, the media is generally pro-Palestinian.
Dr. Karassin said that “when people say we are a light unto the nations, it implies a certain obligation on the part of Jews with regard to the world, and it behooves us to reach out to nations that need our assistance.”
Ms. Bolton Laor said that Israel is a living laboratory for topics such as desertification, afforestation in the desert and water issues, and the world could benefit a great deal from this. “The challenges Israel is coping with at present,” she said, “could become the difficulties of many other countries in the future, including Europe, due to climate changes.”