Cohen sees clean-tech as an excellent opportunity
for Israeli hi-tech entrepreneurs, who in many cases have developed
advanced products and services that are much in demand. With the US
government's newfound interest in pushing clean technology, many
venture-capital funds have begun seeking out companies with promising
ideas. And many VCs are looking at Israeli companies, because of their
reputations in innovation and development.
"Clean-tech is a new and growing area, and many funds which
formerly invested only in software are expanding into clean-tech,
because that's where the action is today," Cohen says.
But while some VCs have returned to the market, others are
still apprehensive, preferring to sit on their cash until things "get
better," she says
While recent reports have indicated that the first inklings of
a recovery are on the horizon, most experts agree we have a way to go:
meaning that companies looking to market their ideas and products right
now are even more dependent on governments that are handing out grants
This is where Israeli companies could really use an American
friend, says Cohen, adding: "Many US companies are looking to partner
with developers that have already come up with marketable solutions,
and Israeli companies more often than not have what to offer. One of
the things we do is to help Israeli developers network, matching up
entrepreneurs with American partners."
The matches prove to be of benefit to both organizations, she
says, since the Israeli developer, along with its American partner, is
now eligible to apply for clean-tech grants and contracts, which are
often restricted to US based entities.
"Often, having US management is the key to getting investments
and contracts," says Cohen, proudly citing a number of deals she has
put together, enabling Israeli developers and American partners to
Besides polishing Israeli developers for their American
investment adventure, Cohen helps spread the word among US companies of
the phenomenal innovations coming out of Israel. In one recent deal,
she helped engineer a partnership between an Israeli clean-tech
developer and a Fortune 500 defense manufacturer in the US.
"Neither would probably have been able to get involved in such
a deal without help," Cohen says. "The Israeli company probably
wouldn't have gotten access to such a company, and the US company
probably would never had heard of the Israeli developer."
But with the right kind of guided networking that Cohen and her
associates offer, such deals are not only possible - they are
"The right connection can be worth millions, and we work hard
to connect clients to potential investors and partners," says Cohen.
With so many good ideas coming out of Israel, she says, and so many
American companies looking to partner with innovative developers, it's
only a matter of time before Israeli developers find a deal they can
benefit from, once they start looking around - and Cohen will be there