In Jerusalem

Ringya RingS

The smartphone app is personalizing the classic address book.

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Photo by: courtesy
The generation that remembers leaving the house with no more than keys, some cash and perhaps a lipstick, now functions in the cyber age, together with those who were born into a world where one never leaves home without at least one mobile device.

The mobile phone, or The Cell as we refer to it in Israel, has become such an intrinsic part of our existence that it’s difficult to remember that we once conducted any semblance of a normal life without it. And although technology has advanced hugely from the days when The Cell was used solely to communicate telephonically, our lives have not been simplified – rather, they have become more complex, as we attempt to keep pace with upgrades, make sense of innovations and puzzle over the identity of the names in our continually expanding address book.

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