Shaw's Jerusalem: A fun and unique take on a travel book

By ARIEL DOMINIQUE HENDELMAN
October 11, 2017 15:07

Shaw’s newest item is a book called 'My Jerusalem'; it’s a travel book that also functions as a sort of coloring book for adults.




Barbara Shaw: Her new travel book, ‘My Jerusalem,’ also functions as a sort of coloring book for adu

Barbara Shaw and her new travel book, ‘My Jerusalem,’ also functions as a sort of coloring book for adults.. (photo credit: BARBARA SHAW)

 Barbara Shaw knows what her customers want to buy. Well, she knows what she wants and, by default, she figures someone else must want the same products. This simple, tried-and-true model has sustained her inventive brand of Judaica, both online and in her popular store on Emek Refaim Street.

Shaw, originally from Sydney, Australia, has been living in Israel for 31 years. She is the product of what she describes as a traditional Jewish upbringing. The child of Holocaust-survivor parents, Zionism was a thriving fixture of the home. Shaw is not a trained designer. She received a BA in art history and a master’s degree in commerce. After getting married in Australia and not seeing a future for Jewish children’s education, she and her husband decided to make aliya.


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