Has the closely guarded recipe for Coca-Cola, the iconic beverage that came to
be a symbol of all things American, finally come to light? A US radio host seems
to think so.
Ira Glass, host of This American Life
produced by Chicago
Public Radio, said over the air last weekend that he had discovered the recipe
by examining a photograph from a February 18, 1979, copy of The Atlanta-Journal
, a publication from Coke’s hometown.
“I am not kidding,”
Glass told his listeners. “One of the most famously guarded trade secrets on the
planet: I have it right here and I am going to read it to you. I am going to
read it to the world.”
The photo shows a page from a book of handwritten
pharmaceutical recipes. Coca- Cola, invented in 1885 by John Pemberton, was
originally sold at drug stores.
Glass said he tested the recipe by asking
a Seattle soda company to make some, and after tasting the beverage believes the
recipe he found is indeed the Holy Grail of fizzy drinks.
He attributed a
slight deviation from the taste of real Coke to the lack of coca-leaf extract in
the mix. The extract is an ingredient available exclusively to the Coca-Cola
company, following an arrangement with the US Drug Enforcement
A factory strips from coca leaves the narcotic substances
that make cocaine so addictive, then produces the extract Coca- Cola puts in its
mix. It ships the coca essence only to the Coca- Cola Company.
was not alarmed by the radio show host’s claims.
“Many third parties have
tried over time to crack our secret formula,” company spokeswoman Kerry Tressler
told ABC News. “Try as they might, there’s only one real thing. And that was not