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Johansson in post-SodaStream interview: I am not a role model
ByJTA
February 28, 2014 03:12
Actress says she "did not want to step into those shoes" following debacle created by her becoming SodaStream's global brand ambassador.
Scarlett Johansson as pitchwoman for SodaStream.

Scarlett Johansson as pitchwoman for SodaStream.. (photo credit:Courtesy)

Actress Scarlett Johansson said in her first interview since the SodaStream blowup that she is not “a role model.”

“I don’t see myself as being a role model,” she said in an interview published Thursday in Dazed and Confused magazine, adding that she “did not want to step into those shoes.”



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Johansson did not directly address the conflict over her job as spokeswoman for the SodaStream company, which has a factory in the West Bank and led to her resignation as a global ambassador for the humanitarian organization Oxfam.

“How could I wake up every day and be a normal person if I was completely aware that my image was being manipulated on a global platform. How could I sleep?” she also said, adding, “you have to have peace of mind.”

SodaStream signed Johansson in December to be its first global brand ambassador. The company, which manufactures home soda makers, employs Israeli and Palestinian workers at its West Bank factory in the Maale Adumim settlement. Pro-Palestinian groups had called on Oxfam to sever its ties with the actress before she resigned in late January.

“I don’t profess to know more or less than anybody else,” Johansson told the magazine. “If that’s a by-product of whatever image is projected on to me, I don’t feel responsible as an artist to give anyone that message. It’s not my jam.”

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  • West Bank
  • scarlett johansson
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