Lidewij Edelkoort is an internationally acclaimed fashion and lifestyle forecaster. Born in the Netherlands in 1950, Edelkoort studied fashion and design at the School of Fine Arts in Arnhem where, after graduation, she went to work at De Bijenkorf, the leading local department store.

Edelkoort soon discovered she had a talent for sensing upcoming trends and an almost uncanny ability to predict what consumers would want to buy several seasons ahead of time.

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