El Al launches new economy class

By JERUSALEM POST STAFF
May 23, 2012 00:01

The new service class will offer between 34-40 seats, depending on the aircraft type.

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Elal plane

Elal plane 311. (photo credit: Courtesy)

El Al announced a new service class Tuesday, promising to provide passengers with a new flying experience at the very front of the economy cabin. The section will include improved seating with extra legroom (36 inches instead of 32), a 33-percent increase in seat-back recline, exclusive check-in counters and extra pampering on board.

During the first stages, El Al will offer the new service on its Boeing 747-400 aircraft, mainly serving the New York, London and Paris routes.

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The new service class will offer between 34-40 seats, depending on the aircraft type. It will go on sale Wednesday, priced at $80 one-way for European flights and $150 on long-haul flights.

Top Platinum and Gold members of El Al’s Matmid frequent- flyer club, as well as customers purchasing upgradeable tickets, will be eligible for these special seats when reserving, at no extra cost. Companion travelers of Top Platinum members will also be eligible at no extra cost.

“We recognize our passengers’ needs and expectation and do all we can to provide appropriate responses so as to offer the ultimate flying experience,” El Al president and CEO Elyezer Shkedy said. “The new service class expands the range of products offered by EL AL, thus providing quality, exclusive service to a variety of passengers.

“We have set our sights on extremely high service standards to enable us to cope successfully with the competition and to preserve our status as the first and preferred choice of passengers flying to and from Israel.”


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