So you want to get news and information about your enterprises out into the world, but how do you choose the right method?

In this article we will take a look at the top press release services, simplify the situation and help you pick the best press release service for your business or enterprise.
 
 

What is Press Release Distribution?

PR – Press Release, is a form of communication for submitting news and information for all such as: business, enterprises and even individuals wanting to reach a large or targeted audience.
 
In existence since the day of newspaper and print, PR distribution is executed even today as a way to transfer information to journalists, editors, online media, radio and television. Naturally, with time the distribution methods has changed, but the principles stayed the same: Get the information
 

What choices are available?

This is a professional service, but still press release distributors are not hard to find, mostly paid services but some are free and can be useful as well.
Finding the right one for your needs can be confusing, other than the difference in features and packages offered, each PR distributor has their own network to an extent and to their exposure approach.
 

Best Release Service - Our Choice:  eReleases



 


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We recommend eReleases as the best choice because they offer the best distribution for the price.
While competitors mainly focus on web exposure, eReleases aims at getting your stories to the top journalists desks you never thought possible. They have a strong distribution network of their own and they include distribution services through: The Associated press and PR Newswire networks.
 
Press Release Service Comparison


 
eReleases
PR Web
PR newswire
Price
$249
$249
$299
Distribution to top news outlets
Yes.
 via Associated Press
No.
 ($369 package only)
No.
(PR newswire members only)
Sent to major search engines
 
Yes
Yes
Yes
 
 
Web Distribution
Large
(Specialized syndication with republishing guarantees)
Largest
(More than 250,000 custom RSS Feeds)
Medium
(Distribution to +5,000 websites)
Writing Services
Additional Fee
Additional Fee
No
 
 

Why We Recommend eReleases As The Best Press Release Service (2016)

⦿ If you want to get news coverage, eReleases is able to generate real interest with journalists that leads to stories, with your name mentioned in the top news networks. They have an irrefutable reputation, you can find many positive reviews on their website by companies that used their service and got to achieve media coverage by using it.
 
⦿ How they do it? When buying their Newsmaker service they include all website distribution, wire distribution (via Associated Press) and PR Newswire's network, that is highly regarded by journalists. While they do not mention this specifically, eReleases distribution network is full of online journalists and bloggers.
 

Why Not Use The Other Popular Services Directly?

⦿ Providers of press release services mostly prove effective for large business as they reach many large known news networks and journalists, though they don't hold the same value in website exposure in their distribution as eReleases. 

⦿ Smalller packages are available through press releases services like PR Newswire, but the limited network of websites and lack of access to the full service puts it at a serious disadvantage compared with eReleases which offers that and more.

Customer Feedback

When choosing any sort of provider we often find ourselves shopping around, reading the best reviews and gaging from customer experiences. eRelases have got it covered and answer many straightforward FAQs that you might have. Provided below are some examples of customer feedback and FAQs: 
 
 

Are There SEO Advantage To Press Releases?

Up until 2013, there was a very important value to using press releases for SEO for ranking up websites easily in Google, Bing and Yahoo!. Through containing links to a company's website in the press releases, then receiving links back from a high quality news site.
 
Today it's less relevant, since google was made aware of this, they notified they would potentially penalize anyone using this practice to gain rank.
Google made it so press releases may have links to websites but they must be coded as “no-follow” meaning search engines will not scan them so they won't contribute to SEO.
 

Cost Of Press Release Distribution Services

PR Services offer number of pricing options.  We compared the “middle tier” because we know this is the most valued option for any small-medium business trying to get a head start to make themselves known to the public.
Looking at the three top press release services, at their basic packages, they all have similar priced packages ranging from $249 to $299, but considerable difference in content. Using eReleases package is undoubtedly getting the most bang for the buck.

 
eReleases will include wire distribution through the Assosiated Press. What this mean is your story will become it available for 35,000+ journalists including:
⦿ New York Times 
⦿ Los Angeles Times
⦿ Wall Street Journal
⦿ Many More...
 
 
 
PR web's advance package does not offer access to national media distribution via The Associated Press.
 
 
 
 PR Newswire network is large but the more expensive option, through eReleases you can get their national distribution for less money.
 
 

 


To Conclude

Although these companies will offer you the best options to get out there, it is important to remember that the release itself is what will attract attention, so keep in mind that it needs to be written well as engaging content whilst being newsworthy.
 
A journalist or a blogger who picks up your press release may turn it into a story that will gain you the exposure you need. Yet, just the press release itself won't help your website rank higher.
 
The right way to go about this is to be sure you get guaranteed exposure on media sites, eRelease will give you +100 guaranteed and that is why we picked them to be our #1 press release service.

 

 





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