Israeli water firm launches US subsidiary

A Tel Aviv-based “smart water” network software management firm, the Whitewater Group, has established a subsidiary in the United States called Whitewater Technologies US.

Founded in 2006 by Ori Yogev and Hana Gertler, the Whitewater Group focuses on administering water networks and monitoring quality of drinking water through advanced technological mechanisms. The new US subsidiary, to be based in the East Coast, formed with an investment of about $7 million and will focus on implementing and integrating the technologies into American water systems, the company said.

To effectively penetrate the US market, Whitewater has also signed a cooperation agreement with American engineering giant Tetra Tech, which specializes in complex design projects in water and environmental infrastructure, a statement from Whitewater said.

Whitewater has also recently begun installing an advanced management system in the water infrastructure of Boulder, Colorado that will enable realtime monitoring and analysis of water integrity. This project joins similar ones already completed by the company in Akron, Ohio and Philadelphia, Pennsylvania, the company said.

While the new American subsidiary will oversee operations in the US, the Israel-based Whitewater Technologies office will continue to administer company activities in Israel, as well as those in Asian-Pacific, European, African, Australian and Far East markets, the firm added.