issta logo 88.
(photo credit: )
Tour operator Issta Lines presented a strategic plan on Sunday to invest NIS 315 million in the company over the next five years.
As the first stage of the plan, Issta said it bought Mabat Touring Services for an undisclosed amount. The company said it plans to grow sales to NIS 2.5 billion from NIS 1.5b. over the period and the company's board of directors authorized an offering of 1.1 million shares to finance the program. Ahishay Gal, CEO, said Issta intends to bring about growth by purchasing new operations, creating new income sources in the hotel and tourism sector, and entering new areas such as inbound tourism.