Israeli video game company Playtika listed on US stock exchange

Founded in 2010, Playtika has more than 35 million monthly active users and its games include Bingo Blitz and Slotomania.

Playtika logo projected in times square during the IPO opening ceremony in New York (photo credit: Courtesy)
Playtika logo projected in times square during the IPO opening ceremony in New York
(photo credit: Courtesy)
Herzliya-based mobile gaming company Playtika will offer 69,500,000 regular shares to the public on the NASDAQ stock exchange with an initial public offering of $27 per share, the company announced Sunday.
The offering includes 18,518,500 shares by Playtika and 50,981,500 regular shares offered by another shareholder. Buyers will have 30 days to buy an additional 10,425,000 shares for the price of the initial public offering, once other fees have been cleared.
Regular trading began on Friday under the ticker symbol PLTK. Shares surged 34% the day after its IPO on Thursday, Reuters reported.
Playtika was founded in 2010 and has more than 35 million monthly active users. Its games include Bingo Blitz and Slotomania.
In 2016, a group of Chinese investors, including Giant Network Group Co. Ltd. and Yunfeng Capital, a private-equity firm founded by Alibaba Group’s Jack Ma, acquired Playtika from Caesars Interactive for $4.4 billion.
The company, along with a few others in the field, has seen an increase in activity during the coronavirus pandemic as many people were forced to remain in their homes during the lockdowns, driving the demand for video games.