Inaugurated in April, the new premises of The Jerusalem Post at 206 Jaffa Road
in downtown Jerusalem are like a breath of fresh air compared to the former
dreary, dilapidated building on Yirmiyahu Street in the Romema
Bright, clean, modern and airy, the offices have infused
new life into the staff and atmosphere of the venerable English-language
Designed by ImagePoint Interior Design, the offices occupy the
third and sixth floors of the eight-story Jerusalem Capital Studios building.
They have windows on all sides, affording panoramic views and washing the
premises with sunshine during the day and the glittering lights of the city at
night. As JCS is home to other media outlets such as ABC, Channel 2 News and
Channel 10 News, the Post
’s new premises are not only centrally located but also
However, relocating the whole operation from the huge
building on Yirmiyahu to the smaller, albeit much more attractive space on Jaffa
presented quite a challenge to the paper’s management in Tel Aviv, and to
interior designer Orna Barkat.
Solution number one, says Barkat, owner
and CEO of the Ra’anana-based ImagePoint Interior Design, was to split the
offices into two floors. The third floor houses the archives, the French
department, the International Edition, The Jerusalem Report and several other
ancillary publications of the paper. On the sixth floor are the offices of the
daily’s editors and staff, as well as Metro, In Jerusalem, Billboard, Weekend,
The Christian Edition, graphics, scanning, accounting, the ads department and
the conference room.
While some of the staff are still adjusting to
sharing the smaller space with their colleagues, Barkat explains that a lot of
thought went into the planning. For example, schedules were taken into account
so that those sharing an area would not all be working there at the same
Another space consideration, she says, was the issue of walls. In
some parts of the premises, walls were put up to create offices and
individualized areas, while in other parts, walls were torn down to create a
more spacious open plan. Clean and pristine, the freshly painted white walls add
another dimension to the light, airy feel.
“Design is important for
Israel,” says Barkat, 51, who opened her interior design company four years
“One of the advantages is that Israel is a leader in design and
hi-tech. Good interior design with positive energy makes people happy,” adds the
former engineer, who is also part of the management team of the Design Museum in
As many people spend more than half their time in the workplace,
the surroundings should be pleasant and inviting, she stresses. And they should
instill a sense of pride in the place and the product or service, she
And that is where the concept of branding comes in. Placing the
logo and other elements related to the company is a tangible way of making a
connection between the office structure and the company itself. For the
employees, it fosters a sense of unity with the enterprise they are working for,
“And you don’t have to be a big name to do it,” says Barkat.
“Small businesses can spend a little to brand their office, and it is well worth
it for long term.”
In the new offices of the Post, black, white and red
is the pervading color palette. Evoking the newspaper’s logo, the walls have
several variations on that tricolor theme. For example, on some walls there is
black-and-white wallpaper with a recurring pattern of the words “The Jerusalem
Post,” accentuated here and there with stripes of red.
important, but it should not be overdone,” says Barkat. “An entire red wall, for
instance, would be disturbing. You can use red in the hallways or on a pillar,
but not on a whole wall where people are working. That would be too
Another feature that was added to the sixth floor layout was a
reception area. For such a prestigious place, you can’t have people walk in the
door and face a blank or even a branded wall, Barkat explains, so they added a
reception desk to welcome staff and visitors alike. From there, the layout fans
out on either side to the various offices and open-space work areas.
walls in the offices feature colorful covers of the many magazines and
supplements that have been published by the Post
. And, as a reminder of the
newspaper’s long and illustrious eight-decade history, there are reproductions
of full-length front pages whose headlines captured monumental moments in time.
To that end, the paper’s mission statement is emblazoned on the wall of the
reception area: “The leading news source from Israel.”
And in recognition
of the many who have stood at the helm of The Jerusalem Post
over the years, the
walls of the conference room display framed photographs of the paper’s venerated
former editors-in chief.
With its contemporary layout, bold branding and
sunny atmosphere, The Jerusalem Post
presses on into the future while respecting its formidable legacy.