(photo credit: Maybelline New York)
Lip-popping orange! Smokey purple eyes! Lime green nails! From the Paris, London, Milan and New York runways the spring 2011 makeup trends definitely did not go unnoticed.
Like fashion, makeup changes with the season. And just like fashion, makeup trends are decided upon a few years in advance, explains Maybelline’s Assistant Vice President for Global Product Development – Orrea Light. Makeup companies, such as Maybelline, need to know what women will want next season, the season after that and even two or three years from now.
Runway makeup, like the clothes, is known to be very dramatic and
exaggerated, but cosmetic companies take these “over the top” looks and
create wearable colors and product lines. At Maybelline, it's no
different – as the global cosmetic giant is famous for taking most of
its inspiration directly from the runway and transforming the current
“head turning looks” into dynamic cosmetic collections.
As AVP for global product development, Light says her inspiration comes
from many sources besides the runway, such as TV and even the streets of
New York. From the Upper East Side, to down in Soho and the up and
coming trendy area of Williamsburg in Brooklyn – all these neighborhoods
represent unique values which inspire products that fit the demands of
many different types of women.