Strike a pose

Trend expert Orrea Light unveils next year's beauty styles: Find out what makeup must-haves you will be craving next spring, fall and in a few seasons to come.

November 15, 2010 17:25
1 minute read.

Maybelline . (photo credit: Maybelline New York)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Lip-popping orange! Smokey purple eyes! Lime green nails! From the Paris, London, Milan and New York runways the spring 2011 makeup trends definitely did not go unnoticed. 

Like fashion, makeup changes with the season. And just like fashion, makeup trends are decided upon a few years in advance, explains Maybelline’s Assistant Vice President for Global Product Development – Orrea Light. Makeup companies, such as Maybelline, need to know what women will want next season, the season after that and even two or three years from now. 

Be the first to know - Join our Facebook page.

Runway makeup, like the clothes, is known to be very dramatic and exaggerated, but cosmetic companies take these “over the top” looks and create wearable colors and product lines. At Maybelline, it's no different – as the global cosmetic giant is famous for taking most of its inspiration directly from the runway and transforming the current “head turning looks” into dynamic cosmetic collections.

As AVP for global product development, Light says her inspiration comes from many sources besides the runway, such as TV and even the streets of New York. From the Upper East Side, to down in Soho and the up and coming trendy area of Williamsburg in Brooklyn – all these neighborhoods represent unique values which inspire products that fit the demands of many different types of women.

Related Content

Sarah Silverman
August 26, 2014
Jewish women take home gold at 2014 Emmys