Ivri Lider, Johnny Goldstein 311.
(photo credit: Courtesy of PR)
Israeli club music sensations The Young Professionals – the project of partners
Ivri Lider and Johnny Goldstein – have signed a three-album deal with Universal,
the world’s biggest record company.
The deal is through Universal’s
subsidiary, Polydor France, which will begin releasing their music in France and
then to the rest of the world.
An electronic dance music and multi-media
collaboration between one of the country’s top singer/songwriters Lider, and
wunderkind producer/keyboardist Jonny Goldstein, TYP released its debut album
09:00 To 17:00, 17:00 To Whenever
six months ago. Since then, thanks to a hit
single “Disco” featuring a campy choreographed video, the duo has already made a
splash beyond Israel’s borders, turning up on MTV’s regular rotation and gaining
steam in European clubs.
“We discovered The Young Professionals a few
months ago, and it didn’t take us long to know we wanted to sign them for the
world, outside Israel,” Guenaël Geay, international marketing director of
Polydor/ Universal Music France said in a statement.
“TYP is... kitsch
flirting with design and humor, classy without being posh, funny but not coarse.
Since there are no boundaries, the idea is now to turn TYP into a borders breaker,
spreading their success to France, and hopefully the rest of the world in
“Disco,” accompanied by new songs and special video content will
be released in France this month, with the album to follow in coming months,
with plans to break into other countries via Universal’s
Lider and Goldstein said in the statement that the signing is
“a dream come true” and they hope that it will open a path for other Israeli
artists to be signed.
“Throughout my career, I’ve done a lot of different
things, and electronic music is not something that’s new to me or to my fans –
it’s all me,” Lider told The Jerusalem Post
earlier this year upon the release
of the album. It’s ironic that this version of him is finally making the world