SAN FRANCISCO - Google Inc, frustrated by a string of failed attempts to crack social networking, is taking another stab at fending off Facebook and other hot social sites with a new service called Google+.
Google designed the service, unveiled on Tuesday, to tie together all of its online properties, laying the foundation for a full-fledged social network. It is the company's biggest foray into social networking since co-founder Larry Page took over as chief executive in April.
Page has made social networking a top priority at the world's No. 1 Internet search engine, whose position as the main gateway to online information could be at risk as people spend more time on sites like Facebook and Twitter.