Underweight models will no longer be able to appear in advertisements, according to a bill by MKs Rachel Adatto (Kadima) and Danny Danon (Likud) that was prepared for its second and third (final) plenum readings on Monday.
Should the bill pass its final votes, models with a Body Mass Index below 18.5 will not be able to appear in advertisements. In addition, any advertisement in which computer editing was used to make a model thinner, must say so clearly.
The bill is meant to stop the presentation of too-thin fashion models as a physical ideal for young girls who are at risk of anorexia and bulimia.
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