NGO: Fuad, prevent 'greenwash'

March 16, 2010 09:32


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The Israel Union for Environmental Defense (IUED) sent a letter to Industry, Trade and Labor Minister Binyamin (Fuad) Ben-Eliezer asking him to create regulations to prevent "greenwash."

Greenwash is the term used to describe a product or service which is advertised as being environmentally friendly when the claim is suspect.

IUED's Tzipi Iser Itsik wrote in the letter sent Sunday in honor of International Consumer Day that the US and England had already enacted regulations to prevent the abuse of the green trend. She noted that the importance of environmentally friendly products and processes had spread across the world and the marketing and PR industries were quick to understand its value and its potential for misleading consumers.

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