manufacturers Strauss and Tara followed Tnuva's announcement on Wednesday to lower cottage cheese costs following a boycott of the product, and other dairy food items, that began on Facebook less than a month ago.
Tnuva said that it will reduce
the wholesale price of a cup of cottage cheese from NIS 5.20 to NIS
4.55, a move it says will bring the recommended retail price down to NIS
5.90. The company promised not to raise prices again until at least the
end of 2011.