The Tel Aviv Municipality expects 35,000 runners to jam the streets of the city
on March 15, when the fifth annual Tel Aviv marathon is held, making it the
largest such event in the history of Israel.
Speaking at a press
conference at the Tahana complex in south Tel Aviv on Monday, Mayor Ron Huldai
touted the 2013 Tel Aviv Gillette Marathon as an event of great importance “not
only for the city but also for Israel as a whole,” adding that it is in keeping
with city efforts such as the expansion of bike lanes and the citywide bike
rental service, intended to encourage more residents to get involved in sports
and outdoor activities.
Billing it as a holiday (“hag marathon”) and a
“non-stop party,” the Tel Aviv municipality sees the marathon as an integral
piece in its plans to increase the city’s status as a sportsfriendly city, and
has invested at least NIS 12 million in the production of this year’s