Tnuva reneges on lower cottage cheese price

By GLOBES
July 6, 2011 16:50

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

One week ago Tnuva Food Industries Ltd. made the dramatic announcement that it was lowering the price of cottage cheese to retail chains to NIS 4.55 including VAT, and that the recommended price to consumers should be NIS 5.90 per container. Yet it now seems that the announcement has been contradicted.

A document obtained by Globes shows that Tnuva has in fact told the retail chains that the price of cottage cheese should be NIS 4.55 before VAT, effectively raising the price to NIS 5.30 after 16% VAT is added. This price is above the NIS 5 threshold that the leaders of the consumer boycott set.

Last week when Tnuva made their announcement about the lower price Globes explicitly asked the company if the new price included VAT and was clearly told by Tnuva's spokesman that it did.

The retail chains today accused Tnuva of "throwing sand in the public's eyes" and said that  a PR exercise at the public's expense had taken place.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Breaking news
November 21, 2018
Police find suspected makeshift bombs in empty London flat

By REUTERS