Yacimovich: Stop Dead Sea Works ads

July 11, 2011 06:07


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


MK Shelly Yacimovich (Labor) called on Sunday for The Second Authority for Television and Radio to stop broadcasting “misleading” advertisements for the Dead Sea Works. The potash plant launched a series of broadcast, print and outdoor advertisements two weeks ago with the slogan “Dead Sea Works give life to the Dead Sea.”

The Labor leadership candidate claimed in a letter to Second Authority chairman Menashe Samira that the commercials “make the public think that the Dead Sea Works’ main role is to save the Dead Sea,” and that the potash plant is an environmental organization. A Facebook group also calling to remove the advertisements had over 4,500 members at press time.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Breaking news
November 17, 2018
IDF dispatched combat helicopters to stop five unidentified para-gliders