Yacimovich: Stop Dead Sea Works ads

July 11, 2011 06:07

MK Shelly Yacimovich (Labor) called on Sunday for The Second Authority for Television and Radio to stop broadcasting “misleading” advertisements for the Dead Sea Works. The potash plant launched a series of broadcast, print and outdoor advertisements two weeks ago with the slogan “Dead Sea Works give life to the Dead Sea.”

The Labor leadership candidate claimed in a letter to Second Authority chairman Menashe Samira that the commercials “make the public think that the Dead Sea Works’ main role is to save the Dead Sea,” and that the potash plant is an environmental organization. A Facebook group also calling to remove the advertisements had over 4,500 members at press time.

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