Yesh Atid sprints through campaign season

January 21, 2013 20:22

Yair Lapid’s Yesh Atid party’s campaign started and finished with a sprint – literally.

Three of the parties’ top ten physically ran through Hayarkon Park in Tel Aviv on Monday to talk with and convince undecided voters to vote for the party.

The purposes of the run were “running to convince undecided voters” and to show that even physically the party’s energy and “momentum is very powerful.”

This theme was a rare theme that lasted through the campaign with unwilting emphasis: that Yesh Atid is a “new kind of party with a new kind of politician,” moving away from “the politics of old.”

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