Independence day flag and fireworks sales decline

350,000 flags sold, bringing in revenue of NIS 5 million.

May 1, 2006 12:13
1 minute read.
flag israel 88

flag israel 88. (photo credit: )


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

With celebrations for the fifty-eighth anniversary of Israel's independence just one day away, it seems the public may be a bit less enthusiastic about expressing its patriotism than in the past. Sales of fireworks, traditionally a staple of Yom Ha'atzma'ut parties, have declined by 15 percent against last year's figures - with anticipated sales of between NIS 5 million to 6 million. Shmuel Shraga, chief executive of Shraga Fireworks, pointed to decreased sales to kibbutzim as being behind the fall. "Kibbutzim barely use fireworks today" he said, noting that they traditionally were large buyers of the products. Meanwhile, sales of Israeli flags have decreased in a similar fashion, according to the Textile and Fashion Industries division of the Manufacturers Association of Israel. A total of 350,000 flags were sold, according to the association, bringing in revenue of NIS 5 million, down 10% to 15% from last year. The situation was blamed on declining sales to government bodies, cities and local and regional governments. "Checks indicated that one-quarter of local governments didn't order flags at all and in the rest orders were down 30%," said Ramzi Gabai, chairman of the Textiles Association, noting that overall sales to the local governments were about NIS 2 million. Orders from hotels, however, rose 5% to 10%, yearover-year. Gabai expressed surprise at the fact that the government entities preferred to buy cheap, imported flags rather than purchasing Israeli-made products. According to the manufacturers' report, 25 percent to 30 percent of all flags sold were Israeli-made. Sales of flags for decorating cars, Gabai added, have fallen by 20%, and most types of flags are being sold at discounted prices to last year.

Related Content

The Teva Pharmaceutical Industries
April 30, 2015
Teva doubles down on Mylan, despite rejection