Market Wise

The New Hamashbir LeTzarchan department store chain has opened a new branch in the southern part of Netanya at an investment of NIS 15m.

October 18, 2007 07:08
4 minute read.
mashbir building 88 224

mashbir building 88 224. (photo credit: Courtesy)


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RESIDENTS OF Netanya and surrounds, who already benefit from a large number and variety of shopping outlets, have yet another option. The New Hamashbir LeTzarchan department store chain has opened a new branch in the southern part of Netanya at an investment of NIS 15 million. This is in line with the company's strategic policy to open more stores in peripheral areas. The 2,500 square meter facility was planned and constructed by A.D. Zaguri. It includes two innovations - one is a coffee shop, the first since the company came under its present ownership. The second innovation is a bridal department for him and her that will sell wedding dresses, men's formal attire, accessories, jewelry and cosmetics. Nissim Hassan, a senior vice president with the New Hamashbir Group, which is part of the Shavit Group, said the company plans to introduce coffee shops into several of its other branches and is currently negotiating with one of the country's largest coffee shop chains. The New Hamashbir chain includes 21 department stores and five concept stores. ANOTHER NEW store that has opened up in the area is the first ML Men's surplus store. Launched at an investment of $150,000, the store in Ramat Poleg is adjacent to the ML Women's surplus store and offers discounts of up to 70 percent. ML Men, which was launched only a year ago, has proved so popular that it now has 27 branches and is growing. The surplus store is a pilot project said ML Men CEO Avi Malca, and if it takes off in the same way as ML Men in general, there will be other surplus stores in outlet areas around the country. UNLESS YOU'RE a collector of perfume bottles, you may not give too much thought to the shape or color of the bottle containing your favorite fragrance, unless of course the shape is so irregular that you have difficulty packing the bottle into your bag of toiletries. Two of the most dominant colors in the Fall/Winter fashion palette are shades of purple and gray. And sure enough these colors crop in packaging and bottles by Cacherel, Alexander McQueen, Giorgio Armani, Kalvin Klein, Ted Lapidus, Poco Rabanne, Carolina Harrera, Lolita Lempicka and Versace. The color of the bottle is very important to fashion conscious people says Gitit Rotstein, Marketing Manager of Call Perfume, which operates a members' club via the Internet that instantly enables surfers to compare prices with those of fragrances sold in the various pharms, and to determine whether it is more in their interest to order via the Web. It also enables instant identification of various fragrances, so that if someone is gift buying, they can simply take a look at the Call Perfume Web site to see what's on the market. According to Rotstein, purple or violet symbolize mystery, and a woman likes to give the impression of being mysterious; whereas gray, which shows more in the bottles of men's fragrances, symbolizes strength. IT'S NOT often that a business venture can boast instant success. But Avenue, the convention, business meeting and banquet facility at Airport City has become the IN place so significantly in the year-and-a-half it has been operating, that there was no choice other than to expand says CEO Zeev Keren. As a result, NIS 5m. has been invested in a new wing that will include five meeting halls of varying sizes that can accommodate from 50 to 1,000 people. The new wing, which is scheduled to open in April, 2008, will incorporate all the latest technological advances in convention and catering equipment. The opening is just in time for Israel's 60th anniversary celebrations, of which there will be many throughout the year. IF YOU notice that your local Coffee Bean and Tea Leaf branch is being run more efficiently than in the past it's because the management in each branch has been attending the Coffee Bean and Tea Leaf Academy designed to upgrade management skills and know-how of finances, sales and marketing, public relations, consumerism, brand-name value, etc. The course throughout the month of October will impact on the operations of all the branches in the chain. Coffee Bean and Tea Leaf CEO Shai Cohen says the investment in human resources is an invaluable component in the success of any business. THE EXTRAORDINARY increases in tourism and immigration from France have prompted Mapa, a map-making company that includes descriptions of tourist sites, restaurants, coffee shops, pubs, accommodations, shopping facilities, etc in its maps, to produce material in French. Mapa publishes local area maps as well as maps of the whole country. It is currently focusing on Tel Aviv-Jaffa and Jerusalem. For people who may not need a map on a regular basis and who can read Hebrew, Mapa has extensive illustrated information on routes and places of interest all over the country on its Web site AIMING FOR the 18-plus sexy and fashion conscious age group, Lucci Fashion has invested NIS 500,000 in a campaign in cooperation with Isracard to lure more customers to its stores. The campaign, which remains in effect until November 7, offers a NIS 100 discount for purchases in excess of NIS 350 to anyone who pays with an Isracard credit card. The campaign run by McCann Digital is via Internet and print media as well as intensive promotions throughout the Lucci Fashion chain. WEIGHT WATCHERS has invested $700,000 in a television campaign aimed at heightening awareness of its new SWITCH weight loss program. The campaign devised by Glickman, Nettler, Samsonov encourages people to change their eating habits, attitudes and personal regimes. The bottom line message is that three simple steps can change your life.

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