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(photo credit: Courtesy )
Moving from the covers of Vogue and Cosmo to the latest brochure marketing Israel, supermodel Bar Rafaeli has agreed to open the Israel pavilion at the WTM tourism fair in London on November 6, the Tourism Ministry said Monday. Rafaeli will work to encourage tourists to visit Israel on a volunteer basis following a request from Tourism Minister Isaac Herzog.
WTM is billed as the second largest international tourism conference. The Israel pavilion will feature a giant spa offering Dead Sea mud treatments and massages to greet visitors at the 530 sq.m. stand.