Research company TNS Israel has launched a new platform called MySeker to conduct research and surveys through the Internet on marketing and public opinion trends.
The company said the platform is the first in Israel to use an Internet-based panel as its representative sample, which includes close to 10,000 Web surfers over the age of 13.
TNS said it would have between 15,000 and 20,000 people in its sample panel by the end of the year.
According to TNS Global statistics, 15% of budgets spent on such research in developed countries goes for Internet surveys while in Israel just 2% does.
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