Blue Square Israel, one of the country's leading
supermarket and retail chains, announced Wednesday it will launch a
revamped loyalty scheme next week under the You brand, introducing
loyalty- and credit-card reward schemes, with the aim of boosting its
customer base to 500,000 by the end of the year.
new "loyalty club" will offer two different cards: a You loyalty card
and a You loyalty credit card issued via Diners Club and Mastercard
the end of 2009, Blue Square hopes to attract 350,000 You loyalty-card
customers and 150,000 You loyalty-credit-card customers.
Blue Square operates four food-marketing chains: Mega, Mega in
the City, Mega Bull and Edan Teva Market. It introduced the You loyalty
card in mid-2006, and it had 115,000 customers holding the Diners You
credit card in mid-July.
Rewards on the new loyalty cards include automatic rebates of
NIS 2 to NIS 3 on a selection of 40 basic products that cost from NIS
20 to NIS 35 and special discounts on other products. Blue Square said
it would spend NIS 2.5 million on the scheme's marketing campaign.