Tel Aviv-based software company Business Events has completed a $12.7 million financing round led by Carmel Ventures, which was joined by existing investor Gemini Israel Funds and a group of private investors that included Bobby Lent, a co-founder of Ariba Inc. Lent will serve as Chairman of Business Events, while Avi Zeevi, General Partner at Carmel will join the board.
Business Events' product 'Business Opportunity Discovery' processes sales and marketing data to identify performance trends in an organization. It is designed to provide early warning on performance and revenue outcomes.
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