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Hanukkah revelers will celebrate this year by lighting more candles and eating fewer sufganiyot, according to a study by the Manufacturers Association of Israel.
Although Israelis are still projected to consume nearly 18 million sufganiyot, the traditional holiday treat, according to the report, it may be that they are watching their waistlines as sales of mini-donuts are expected to increase by 2 million. Mini-donuts weigh between 30 and 45 grams less than regular donuts and, therefore, carry a lower calorie count.
Donut sales are expected to drop 5 percent this year from 2005 levels, ringing in total sales of NIS 50 million.
Average donut prices will remain similar to those charged in 2005, the Manufacturers' study found, fluctuating between NIS 2.5 and NIS 8 a piece, depending on the type of filling. The steady prices come despite producers' assertions that prices in raw materials have jumped 15% in the last year.
In contrast to the donut decline, sales of Hanukkah candles are expected to increase by 5% this year, suggesting that 36 million candles will be lit by the end of the holiday. Candle sales are expected to bring in NIS 4 m.
The study did not offer a reason for the change in sales this year.