Cash 'download' card a hit

The Israel Postal Co. has sold over 5,000 Visa cash cards that can be "downloaded" with money without having to open a bank account.

By JUDY SIEGEL
November 29, 2007 07:22
1 minute read.
postal card 88 224

postal card 88 224. (photo credit: Courtesy)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

The Israel Postal Company has already sold over 5,000 of the special Visa cash cards that can be "downloaded" with money without having to open a bank account. The Visa cash cards, which have been introduced by Visa-Cal and are sold at Israel Postal Company branches can be used for a variety of purposes - to give to children with a spending limit, buy goods and services on the Internet without exposing oneself to risk and employer gifts to workers instead of gift certificates for specific shops. Since the beginning of November, more than 5,000 of the special Visa "Nit'an" cards have been sold and so far, customers have purchased millions of shekels worth of debit credit with the cards. The card replaces cash and cannot be used by thieves as owners get a special code number to use it. Each card can download between NIS 400 and NIS 1,000 and used in cash machines as well as for purchases of goods and services. It is being honored at every place that honors a regular Visa credit card. Cal says the partnership with the Postal Company facilitates contact with thousands of customers who reach 300 branches around the country every day. The companies are promoting the new Visa card as a way of allowing children - who cannot use a credit card - to spend money in a controlled way. It also suits customers who want to remain anonymous and not identified by a regular credit card or who wish to make safe purchases over the Internet. Businesses can also hand out cards as holiday gifts to their employees instead of giving them coupons for a limited number of shops.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

The Teva Pharmaceutical Industries
April 30, 2015
Teva doubles down on Mylan, despite rejection

By GLOBES, NIV ELIS

Cookie Settings